Our
Services

SEO Marketing for Apartments

Enhance your community’s
web position by
increasing online visibility!

SEO Services for multi-family
49%

Of marketers report that organic search has the best ROI of any marketing channel.

200

Factors are used by Google in their algorithm for ranking websites.

53%

Of US consumers say that they research products using a search engine before deciding whether or not to buy.

32%

Of all clicks goes to the #1 result in Google.

57%

Of marketing executives say on-page content development was the most effective SEO tactic.

67%

Of search queries contain four words or more.

Why choose SEO?


Search Engine Optimization (SEO) is critical for online visibility using the search function that puts the community ahead of their comps in rankings on the web. With the use of keywords (plus other program features), our team creates an online environment so your community may be found that includes an enticement to click on the website link to learn everything there is to know about the community. Truly there is really no reason to have a website in this day and age without using SEO. An effective SEO program requires ongoing monthly maintenance so that new opportunities are not missed since the web is dynamic and changes often.

the SEO program

SEO Program

Journey Creative Group has some of the best developers in the business to provide a website that is 100% optimized for search engines and friendly for prospects. The specialized SEO team is made up of editors, analysts, developers, auditors, and professionals in digital marketing with firsthand experience in apartment marketing. The goal is to make the community website findable by potential residents organically that is easy to navigate with all the information they need to move to the next step by connecting with the onsite leasing team. In order to accomplish this objective we divide our SEO program in three main stages - research, creation and process and then monthly maintenance.

Our Process

SEO Research

Phase one

Research


Each community is unique and special, in this first stage we focus on creating a full understanding of the property, the audience and the competitors. The following factors are addressed in this phase:

Community Strenghts and features
Community Strengths and Features
Audience Identification
Audience Identification
Local Research
Local Research
Competitor Analysis
Competitor Analysis
Keyword Research
Keyword Research
Tactics Creation
Tactics Creation
SEO creation

Phase two

Creation


Based on the research from phase 1, the team moves forward with the copy creation and website development. Hundreds of factors are involved in this process to create a professional and effective optimized website for search engines.

The following tasks are completed in this phase:

Responsive optimization
Responsive Optimization
SEO Copywriting
SEO Copywriting
Structure architecture
Structure Architecture
Code & Resources Optimization
Code & Resources Optimization
PageSpeed Optimization
PageSpeed Optimization
Launch and Submit
Launch and Submit
SEO Maintenance

Phase three

SEO Maintenance


Once the website is launched the SEO team analyzes and modifies for the best results possible since this is an ongoing dynamic product. Our duty will be consistent and constant on finding new opportunities for the SEO websites so they keep climbing in the search results.

The following tasks included:

Find Keyword opportunities
Find Keyword Opportunities
Monthly reports
Monthly Reporting
Technical audits
Technical Audits
Tactics improvements
Tactics Improvements
Performance audits
Performance Audits
Organic Link building
Organic Link Building
Local SEO for apartments

Local SEO

Included in our SEO program



Local SEO is focus on optimizing a website to be found in local search results. Optimizing for local search is important, especially for apartments which are searched in specific towns and cities.

The goal is allow people to find information about your property quickly and easily. Our tasks in Local SEO is to get all directories based in maps sync.

Google Maps
Google Maps
Facebook
Facebook
Foursquare
Foursquare
Waze
Waze
Uber
Uber
Voice Search
Siri, Google Assistant and Cortana