Phase one
Research
Each community is unique and special, in this first stage we focus on creating a full understanding of the property, the audience and the competitors. The following factors are addressed in this phase:
Of marketers report that organic search has the best ROI of any marketing channel.
Factors are used by Google in their algorithm for ranking websites.
Of US consumers say that they research products using a search engine before deciding whether or not to buy.
Of all clicks goes to the #1 result in Google.
Of marketing executives say on-page content development was the most effective SEO tactic.
Of search queries contain four words or more.
Search Engine Optimization (SEO) is critical for online visibility using the search function that puts the community ahead of their comps in rankings on the web. With the use of keywords (plus other program features), our team creates an online environment so your community may be found that includes an enticement to click on the website link to learn everything there is to know about the community. Truly there is really no reason to have a website in this day and age without using SEO. An effective SEO program requires ongoing monthly maintenance so that new opportunities are not missed since the web is dynamic and changes often.
Journey Creative Group has some of the best developers in the business to provide a website that is 100% optimized for search engines and friendly for prospects. The specialized SEO team is made up of editors, analysts, developers, auditors, and professionals in digital marketing with firsthand experience in apartment marketing. The goal is to make the community website findable by potential residents organically that is easy to navigate with all the information they need to move to the next step by connecting with the onsite leasing team. In order to accomplish this objective we divide our SEO program in three main stages - research, creation and process and then monthly maintenance.
Each community is unique and special, in this first stage we focus on creating a full understanding of the property, the audience and the competitors. The following factors are addressed in this phase:
Based on the research from phase 1, the team moves forward with the copy creation and website development. Hundreds of factors are involved in this process to create a professional and effective optimized website for search engines.
The following tasks are completed in this phase:
Once the website is launched the SEO team analyzes and modifies for the best results possible since this is an ongoing dynamic product. Our duty will be consistent and constant on finding new opportunities for the SEO websites so they keep climbing in the search results.
The following tasks included:
Local SEO is focus on optimizing a website to be found in local search results. Optimizing for local search is important, especially for apartments which are searched in specific towns and cities.
The goal is allow people to find information about your property quickly and easily. Our tasks in Local SEO is to get all directories based in maps sync.
